The Truth About Search engines - Part 2

Robot Travel

If there is one thing I have learned about robots, it
is that there is absolutely no pattern to them. Most
robots are stupid and wander randomly. For example,
50% of robot hits to my sites, ask for the robots.txt
page and then go away never asking for anything else.

Then they come back a week later, ask for the same
thing and then go away, again. This happens over and
over again for months. I have never figured it out.
What are they doing? If they wanted to see if the
web site was really a web site, they could just Ping
it. This would be much faster and much more efficient.
They seldom visit another page and if they do, they
ask for one other page every visit or so. Some come
in and issue rapid-fire requests for every page in
the website. How rude! You have to quit worrying so
much about robots. It takes 6 months before they
request enough pages to do you any good. I really
quit thinking about them a long time ago. Build a
lot of pages correctly and, if you have reciprocal
links to them, the robots will find them someday.

Try this: Go to AltaVista and type into the search
box link:YourSite.com (Leave off the www). This
will list the reciprocal links to your web site.
Try link:crownjewels.com and you get 136 links to
it. Think about this now: The robots say to
themselves, "Here is a site that must be popular
or why would so many websites SIMILAR to it have
it's link on their pages?" Remember that only
SIMILAR sites with SIMILAR THEMES would probably
have a link to your site. They give more importance
to this than you submitting your link to them.
Wouldn't you?

Go to heavily trafficked sites matching your web
site's Themes and use AltaVista to find out how
many reciprocal links they have. This will prove
to you I am right.

Search engines are nothing more than reciprocal
links to your site. The problem is, you are
constantly having to fight for your positioning in
the search query listings. Forget about that. Leave
the fighting to people who are able to spend 24
hours a day trying to trick everybody. Quit trying
to compete with the large organizations pouring
millions into their marketing. Completely forget
about Search Engines after submitting to them and
go after the reciprocal links. The Search Engines
will then believe you are a heavily visited site
because you will be. You will now be getting the
traffic you so richly deserve.

Search engine visitors to your site, are often-
times not qualified visitors. Too many visitors
pop into your home page for 2 seconds and then
leave. You know how it is. We all do it when we
are using the search engines. Either it wasn't
the information we were looking for, or they had
this huge graphic on this stupid portal page,
which just took forever to load. These visitors
shouldn't even count, but they get counted as
12-18 hits in your server logs. Hits are requests
to the server. One page request can incur a lot
of hits: requests to the page itself plus the
graphics, each count as a hit.

Reciprocal links bring in qualified visitors.
These are visitors who were already on a web site
which had matching Themes to yours. They already
have a good idea of what type of site you are.
They will come into your site and actually stay
awhile. These visitors should count as double
credit, they are so good.

I know which type of visitor I would rather have.

How do you get people to WANT to put your link on
their web sites? Why would a similar site put a
link to your site on theirs? Simple, you have
similar Themes. You are similar, but not
competition.

There is one very important lesson to be learned
from this crazy robot behavior. You need to make
the navigation in your web site so easy that a
visitor can find any page within 2 clicks of
your home page. One way of doing this is
installing hidden DotLinks. Dotlinks are little
periods that are linked to other pages which are
not really noticeable on your page if you put it
as a period. Although they are not easily seen
by the human eye, they are a link that a robot
can follow] in your web site. When you do this,
robots can find your pages faster and more easily.

Giving the Robots What They Want

So how do you make the search engine robots give
your site a better rating than all the other
millions of websites trying to do the same thing?
Simple, give them what they want. You can't trick
them or make them think that you are better than
you are. Think about a visit from the eyes of a
robot. He finds a site, usually from links
embedded in web pages, then loads the text from
the first page.

He looks for the META tags and pulls out the
keywords and description. If not there he takes
the first 200 or so characters of text and uses
them as a description.

The Title is extracted.

He extracts the pure text from the page (strips
out the HTML coding). He takes out the common
words leaving what he feels may be keywords.
(Most do not do this last step.)

He now extracts the hyperlinks collating them
into those that belong to this website and those
that don't (He visits these later as this is how
he finds new websites).

He may do the same with the email addresses.

He goes on to the next page and so on until he
has visited all of the pages in your web site.

Now he stores all of this information.

He now knows how many pages you have, how many
'outside hyperlinks in your site', and can give
your site a score based on how it is set up.
These are the basics.

What do they do with the info? When someone
comes to search a phrase or keyword, another
search routine program takes over using the
information the robot found. A person types in
the keywords and the search program returns the
256,000 pages matching their keywords. BUT they
also consider the following: How old is the
website or how long has the engine known about
it? How large is the website? Was it properly
constructed? How many hyperlinks are there to
outside websites?

VERY IMPORTANT! How many hyperlinks are located
on other websites to this site. The older and
better the website the more links to it.

These robots know when you are cheating. You
can't trick them. It is so simple for the robot
developer to incorporate code to negate the
tricks. What about scoring keywords only once
or twice per page or area like meta, title, etc?
Is this page close in size to all the other
portal pages? How many web pages in the same
directory have the word "index" in them? Does
this site have a lot of content? Is any text
the same color as the background? Are there
links to outside sites? Each page can be
checked and compared against what the robot
feels is a statistically normal page. These
are computers you know.

You need a lot of pages with normal content.
Instead of spending the time to make fake pages,
give the real ones content. This will also give
your visitors something to come back to. CONTENT.

About the Author:

The author of this article is David Notestine, the
creator of the Zeus Internet Marketing Robot, rapidly
being recognized as the best automated website marketing
software on the Internet. His radical views are being
embraced by webmasters throughout the web, as the truth
about website marketing.

Zeus, an easy-to-use, intelligent, Internet marketing
robot that builds a search link directory and creates
reciprocal links for your web site. A totally new
concept in generating web traffic, this revolutionary
software product has features and benefits that enable
it to create traffic to your web site, in numbers
beyond your wildest dreams. One good reciprocal link
can give you the same traffic as a major search engine
and, with a Zeus robot, you can have thousands of
reciprocal links. Zeus generates both new and return
visitors to your web site.

Visit David's site:
http://www.cyber-robotics.com/c/c.pl?wsnet